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#gifted Pricing Explained: Plans, Features & Review

#gifted is an influencer gifting platform designed to help brands run product seeding campaigns, connect with creators, and collect UGC more efficiently. For agencies and brands managing influencer campaigns, it offers a simpler way to handle creator matching, gifting, content tracking, and usage rights without relying on spreadsheets or manual outreach. Its pricing is positioned for businesses that want to scale gifting campaigns without committing to enterprise-level influencer marketing software.

In this review, we break down #gifted’s pricing, plans, key features, limitations, and overall value.

#gifted Pricing

#gifted offers month-to-month pricing with the option to save two months by paying yearly. There is no long-term contract, and plans can be cancelled anytime. The platform also offers a 7-day free trial.

#gifted Basic — A$99/month

Best for newer brands testing creator gifting. It includes 1 campaign per month, up to 30 creator matches per campaign, up to 10 gifted creators per campaign, and auto-capture for Instagram posts/Reels, TikTok videos, and YouTube videos/Shorts.

#gifted Grow — A$149/month

Designed for brands ready to run gifting at a larger volume. It includes 3 campaigns per month, up to 90 creator matches per campaign, up to 30 gifted creators per campaign, smarter matching, and auto-capture across Instagram, TikTok, and YouTube, excluding Stories.

#gifted Pro — A$349/month, or A$293/month billed yearly

Built for brands that want unlimited gifting and content licensing. It includes unlimited campaigns, unlimited creator matches, unlimited gifted creators, paid usage rights, AI Campaign Manager, advanced analytics, granular targeting, Instagram Stories capture, priority support, and exposure boost.

#gifted Pro+ — A$449/month, or A$374/month billed yearly

Built for agencies and multi-brand businesses. It includes everything in Pro, plus multi-brand management, centralized account switching, advanced analytics, and added support for teams managing several brand accounts.

Free Trial

#gifted offers a 7-day free trial for paid plans.

Contract

#gifted does not require a long-term contract. Brands can pay monthly, cancel anytime, and upgrade or downgrade through the billing section of the brand portal.

#gifted Overview

#gifted is an influencer gifting platform that helps brands exchange products, services, or experiences for creator content. It is built around creator opt-ins, campaign management, product gifting, content capture, Shopify fulfillment, and licensing for UGC reuse. The platform is especially focused on turning gifting into scalable social proof, reviews, testimonials, photos, videos, and reusable creator content.

Key Features

Creator gifting campaigns

Brands can create gifting campaigns, match with creators, send products, and manage creator participation from one workflow. This is useful for teams that want content and advocacy without running traditional paid influencer campaigns.

Creator opt-in matching

Creators actively choose campaigns they want to join, which helps reduce cold outreach and improves the chance that collaborations start with genuine interest.

Shopify integration

#gifted connects with Shopify so brands can choose products from their catalogue, send gifts as Shopify orders, and update inventory automatically when gifts are sent.

Content auto-capture

Depending on plan, #gifted can capture Instagram, TikTok, YouTube, and Instagram Stories content, helping brands collect deliverables without manually chasing every post.

Content licensing

Pro and Pro+ include licensed usage rights, allowing brands to reuse approved creator content in ads, social media, websites, email marketing, and other digital channels while the subscription remains active.

AI Campaign Manager

Pro and Pro+ include AI campaign support designed to reduce manual admin and help teams build campaigns faster.

Analytics and performance tracking

Higher-tier plans include advanced analytics covering metrics such as reach, engagement, and likes, helping brands understand which creators and campaigns are working.

Multi-brand management

Pro+ allows agencies and larger organizations to manage multiple brand profiles from one account while keeping campaigns brand-specific.

Best For

#gifted is best for ecommerce, beauty, fashion, lifestyle, wellness, food, beverage, hospitality, home, parenting, and product-led consumer brands that want to scale gifting campaigns and collect UGC without paying large creator fees. It is also a strong fit for Shopify brands, agencies managing multiple consumer brands, and marketing teams tired of handling creator outreach, fulfilment, and content tracking manually.

Reviews

4.4/5 (Apple App Store)

With positive feedback around ease of use, simple creator applications, in-app messaging, and access to gifting opportunities.

#gifted Standout Features

Swipe-based creator opt-ins

Instead of relying only on cold outreach, creators opt into campaigns they are interested in, making the platform more focused on warm creator-brand matches.

Built-in UGC licensing on Pro and Pro+

Brands can reuse approved creator content across ads, email, websites, and social channels while subscribed, which makes #gifted more valuable for teams that need content beyond a one-time post.

Pro+ for agencies and multi-brand teams

The newer Pro+ tier supports multiple brand profiles under one account, giving agencies and portfolio companies a cleaner way to run brand-specific gifting campaigns.

#gifted Limitations

Primarily built for contra gifting

#gifted is designed for product-based collaborations, not full paid influencer partnerships. Brands needing creator payments, affiliate commissions, or advanced paid partnership workflows may need another platform.

Content rights depend on an active Pro or Pro+ subscription

If a brand downgrades or cancels, paid or commercial reuse of licensed content must stop, which can limit long-term content repurposing.

Creator entry requirements may exclude smaller creators

Creators need 3,000 Instagram followers or 10,000 TikTok followers to be approved, which may limit access to nano creators with strong content but smaller audiences.

Limited public B2B review volume

There is not much verified brand-side review data available publicly, and the Shopify listing currently shows no reviews, making it harder for buyers to benchmark customer satisfaction before trialing the platform.

The biggest advantage of influencer gifting platforms like #gifted is their ability to turn product seeding into a repeatable process. For brands focused on generating authentic UGC and creator relationships at scale, automation often delivers more value than simply increasing influencer spend.

Lena Cooper

Influencer Marketing Expert & Author

Is #gifted Worth It?

For brands focused on product gifting and UGC generation, #gifted delivers a compelling balance of affordability, simplicity, and automation. Unlike enterprise influencer marketing platforms that require significant budgets and lengthy onboarding processes, #gifted makes it easy for brands to launch gifting campaigns, connect with interested creators, manage fulfillment, and collect content from a single platform.

However, #gifted is not a complete influencer marketing platform. Businesses looking for paid creator partnerships, affiliate management, advanced CRM functionality, influencer payments, deep reporting, or multi-channel campaign automation may find the platform limiting as their programs mature. It is also less suitable for enterprise organizations running large-scale influencer programs across multiple regions and social platforms.

If your influencer marketing strategy requires more advanced campaign management, creator outreach automation, affiliate tracking, or enterprise reporting, an alternative platform may be a better fit:

Influencer Hero – Best for brands looking for a complete influencer marketing platform with advanced CRM, automated outreach, gifting, affiliate management, influencer payout, and strong eCommerce integrations.
Afluencer – Best for small businesses and startups seeking an affordable influencer marketplace where creators actively apply to brand campaigns, making influencer recruitment simple and cost-effective.
Aspire – Best for brands that want a combination of influencer discovery, inbound creator applications, workflow automation, and strong Shopify-powered gifting campaigns.
CreatorIQ – Best suited to enterprise brands that require advanced reporting, global creator discovery, workflow approvals, and large-scale influencer program management.
Upfluence – A strong option for eCommerce brands that want deep Shopify and Amazon integrations, affiliate tracking, customer-to-creator identification, and sales attribution.

Final Thoughts

#gifted has established itself as a user-friendly influencer gifting platform that helps brands connect with creators, automate product seeding, and generate valuable UGC without the complexity or cost of enterprise influencer marketing software. However, businesses that need advanced influencer relationship management, affiliate tracking, creator payments, or enterprise-level reporting may eventually outgrow the platform.

FAQ

What is #gifted?

#gifted is an influencer gifting platform that helps brands connect with creators in exchange for products, services, or experiences rather than traditional paid sponsorships. The platform streamlines creator matching, product fulfillment, content collection, and campaign management.

How much does #gifted cost?

#gifted offers four plans: Basic (A$99/month), Grow (A$149/month), Pro (A$349/month), and Pro+ (A$449/month). Brands can choose monthly or annual billing, with discounts available for yearly subscriptions.

Does #gifted offer a free trial?

Yes. #gifted offers a 7-day free trial, allowing brands to test the platform before committing to a paid subscription.

Is #gifted better than influencer outreach done manually?

For most brands, yes. #gifted eliminates much of the manual work involved in finding creators, sending outreach emails, coordinating gifting logistics, and collecting content. This can save significant time compared to spreadsheet-based influencer management.

What are the main limitations of #gifted?

While #gifted is excellent for product gifting and UGC generation, it offers fewer advanced features for affiliate management, influencer payments, enterprise reporting, and large-scale influencer relationship management compared to more comprehensive influencer marketing platforms.