Beacons Pricing Explained: Plans, Features & Review
The link in a creator's bio is often the first place a follower goes after watching a video, which is why the tools behind that link have grown into full creator businesses. Beacons pricing reflects that growth, with creator plans that run from a free tier to $100 a month and a separate, quote-based product called Beacons for Brands for companies that want to work with the creators on the platform. Beacons started as a link-in-bio builder and now offers creator storefronts, media kits, email marketing, digital products and an affiliate marketplace, used by several million creators. For brands, it adds creator search, gifting, a creator CRM and performance tracking, although the brand side is newer and has far less public information than the creator tools. In this article, we break down Beacons pricing, key features, reviews, limitations, and the best Beacons alternatives to consider.
Beacons Pricing
Beacons publishes four creator plans and prices its brand product on request. The Free plan costs nothing and includes a link in bio, a media kit, unlimited digital products, affiliate links, Instagram auto-DM and 50 email sends a month, with a 9% fee on sales. Creator costs $10 a month or $100 a year and adds a free custom domain, more AI credits and 500 email sends a month, but keeps the 9% transaction fee. Creator Plus costs $30 a month or $300 a year, removes the transaction fee, and adds unlimited email sends, memberships, courses and 100% of affiliate commissions. Creator Max costs $100 a month or $900 a year and adds white glove onboarding, priority support and Google Workspace. Beacons for Brands, which covers creator sourcing, gifting, campaign management and reporting for companies, has no published price, so brands need to book a demo to receive a quote.
Free Trial
Creators do not need a trial because the Free plan is available permanently, and paid plans can be started or cancelled on a monthly basis. Brands interested in Beacons for Brands go through a demo instead, which is the best moment to ask about creator data, campaign limits and how pricing is calculated.
Contract
Creator plans are billed monthly or yearly, and the yearly option saves up to around 25% depending on the plan. Contract terms for Beacons for Brands are not published, so companies should confirm the billing period, minimum commitment and any usage limits in writing.
Beacons Overview
Beacons was founded in 2019 by Neal Jean, Jesse Zhang, Greg Luppescu and David Zeng, came through Y Combinator, and raised a $6 million seed round led by Andreessen Horowitz in 2021. The company describes its goal as becoming a business platform for creators, combining a link in bio, online store, media kit, email and SMS marketing, courses, memberships and AI tools such as a brand pitch generator in one account. In April 2025 it launched Beacons for Brands together with an affiliate marketplace, giving companies a way to find and work with creators who already run their storefronts on Beacons. Brands named on its website include Perplexity, Corsair, Stanley, Yves Rocher, Groupon and Sur La Table, and the brand product promotes access to more than 9 million creators.
Key Features
Link in Bio and Creator Storefronts
Creators build a mobile-friendly page and store for links, products and affiliate picks, which gives brands a clear place where followers can buy recommended products.
Media Kits
Built-in media kits pull in audience and performance data, making it easier for brands to review a creator's reach before agreeing on a partnership.
Affiliate Marketplace
Creators can add brand affiliate links to their storefronts and message brands to set up custom discount codes, which helps companies grow a commission-based program.
Creator Sourcing
Beacons for Brands lets companies search creators using first-party engagement data and see which similar brands those creators already mention.
Gifting and Shopify Integration
Brands can run product gifting through a virtual showroom connected to Shopify, so creators choose products and orders are created without manual work.
Creator CRM
Relationship data from every campaign is kept in one dashboard, helping teams track conversations, deliverables and past results.
Performance Reporting
Full-funnel reports show impressions, clicks and sales per creator, giving brands a clearer view of campaign ROI.
Email Marketing and Auto-DM
Creators can capture emails, send newsletters and use Instagram auto-DM, which keeps their audience engaged with brand offers after a post goes live.
Best For
Beacons is best for individual creators and creator managers who want an affordable link in bio, storefront and media kit in one tool, with the option to remove transaction fees on paid plans. On the brand side, it suits consumer companies that want to reach creators already selling through Beacons storefronts and run affiliate or gifting programs connected to Shopify. Teams that need a structured process for contacting new creators can read this overview of influencer outreach before choosing a platform. Beacons is less suitable for brands that want transparent brand pricing, a long track record on the brand side, or detailed independent reviews before committing budget.
Beacons Reviews
2.0/5.0 (Trustpilot, 42 reviews)
Public reviews of Beacons come mostly from creators rather than brands, and they are mixed. On Trustpilot, many reviewers report slow or automated support replies, delayed affiliate payouts, confusion about which features belong to which plan, and limited control over domains bought through the platform. A smaller group praises how easy it is to build and manage a page. On G2, Beacons holds 4.7/5.0, but this is based on only 3 reviews, which highlight the all-in-one setup and generous free plan, along with difficulty managing subscriptions. There is little public feedback from brands using Beacons for Brands so far.
Beacons Standout Features
Creator Business Tools in One Place
Link in bio, store, email, courses and media kit sit in one account, which lowers costs for creators who would otherwise pay for several separate tools.
Direct Access to Creators Who Already Sell
Brands can reach creators who already run storefronts and affiliate links, which can shorten the time it takes to launch a commission-based program.
Low Entry Price for Creators
A permanent free plan and a $30 plan with no transaction fees make Beacons accessible to new and growing creators.
Beacons Limitations
No Published Brand Pricing
Beacons for Brands is sold through demos and quotes, which makes it difficult for companies to plan a budget or compare costs in advance.
Mixed Customer Support Feedback
Creator reviews often mention slow support and delayed payouts, which brands should keep in mind when relying on the platform for affiliate payments.
Young Brand Product
The brand side launched in 2025, so it has a shorter track record and fewer case studies than established influencer marketing platforms.
Creator Pool Tied to Beacons Users
Brand discovery focuses on creators who use Beacons, so companies that want to search the wider creator market may need an additional discovery tool.
Is Beacons Worth It?
Beacons is worth it for creators who want a low-cost way to run their link in bio, store and media kit, and for brands that want to tap into creators already selling through Beacons storefronts. Its affiliate marketplace and Shopify gifting make it a practical option for testing commission-based partnerships. It may not fit brands that need published pricing, discovery across the full creator market, or a platform with a longer record of brand-side reviews. Brands weighing their options can also look at these platforms:
- Influencer Hero: Brand-side software for finding creators, running influencer outreach and gifting, and giving each partner a branded influencer storefront with tracked sales and automated payouts.
- Afluencer: A marketplace where creators apply to brand collabs, which makes it easy for smaller teams to find partners who want to promote their products.
- ShopMy: A creator storefront and affiliate platform popular in beauty and fashion, where brands offer commissions, gifting and paid collaborations to curators.
- LTK: A shopping platform where lifestyle creators share shoppable posts and earn commissions, with brand tools for campaigns and performance data.
- Creator.co: An influencer marketing platform with creator discovery, campaign management, UGC collection and affiliate tracking for brands and agencies.
Final Thoughts
Beacons has grown from a simple link-in-bio tool into a business platform for millions of creators, and Beacons for Brands now gives companies a direct route to the creators who sell through it. For creators, Beacons pricing is easy to follow, from a free plan to $100 a month, with transaction fees removed from Creator Plus upward. For brands, the picture is less clear, because pricing is quote-based, reviews come mainly from creators and the product is still young. Companies planning a larger program with broader discovery, outreach and payment tools can compare these Beacons alternatives and choose the setup that matches their growth plans.
