InfluencerMarketing.AI (IMAI) Pricing Explained: Plans, Features & Review

InfluencerMarketing.AI (IMAI) is an influencer marketing platform designed to help brands and agencies discover creators, manage campaigns, track performance, and measure ROI from a single dashboard. With AI-powered influencer search, creator analytics, social listening, and integrated payment capabilities, the platform aims to streamline the entire influencer marketing workflow. However, pricing, feature availability, and overall value can vary significantly depending on your team's size and campaign requirements.

In this guide, we'll break down IMAI's pricing plans, key features, user reviews, and potential limitations to help you determine whether it's the right fit for your influencer marketing strategy.

IMAI Pricing

IMAI’s current public pricing starts with a 14-day free trial with no credit card required. The public pricing page lists monthly billing and an annual option with 20% savings.

• Starter – $175/month, billed monthly: Built for solo marketers and smaller in-house teams. It includes 2 seats, unlimited discovery, 250 creator unlocks per month, unlimited AI influencer search, access to the 400M+ creator database, 50 creator analyses per month, 250 email exports per month, and priority support.
• Growth – $349/month, billed monthly: Best for brand teams running campaigns weekly. It includes 4 seats, 500 creator unlocks per month, unlimited AI influencer search, 100 creator analyses per month, 500 email exports per month, 5 active campaigns, unlimited creator payouts, API access, integrations, and priority support.
• Enterprise – Custom pricing: Designed for larger teams that need unlimited usage, more workspaces, custom integrations, SSO, SOC 2 controls, custom data residency, a dedicated CSM, and white-glove onboarding.

Free Trial

IMAI offers a 14-day free trial with no credit card required

Contract

Starter and Growth are publicly shown as monthly plans, with an annual billing option that saves 20%. Enterprise is custom and likely handled through a sales agreement based on seats, usage, integrations, onboarding, and managed-service needs.

IMAI Overview

InfluencerMarketing.AI, also known as IMAI, is an influencer marketing platform for brands, agencies, eCommerce teams, and performance marketers. It helps teams find, evaluate, activate, pay, and track creators from one workspace. Its current positioning goes beyond basic influencer discovery, combining creator intelligence, campaign management, social listening, creator payouts, ROI tracking, UGC workflows, and AI-powered search.

Key Features

Influencer discovery

IMAI gives users access to a large creator database across Instagram, TikTok, YouTube, X, and other sources. Its pricing page claims 400M+ indexed creators, with coverage down to nano and micro-influencers.

AI influencer search

Users can search by natural-language intent rather than only relying on filters. This is useful for teams looking for niche creator profiles, such as “US-based vegan recipe creators” or “micro beauty creators with strong Gen Z audiences.”

Creator analytics

IMAI provides creator analysis, including audience demographics, authenticity checks, engagement data, and brand-safety signals.

Campaign management

Growth and Enterprise users can manage active campaigns, organize creator workflows, track outreach, and monitor creator activity from the same platform.

Creator payouts

IMAI supports in-platform creator payments, including local-currency payouts across 190 currencies and tax/VAT/GST handling.

ROI tracking

The platform tracks performance through metrics such as EMV, GMV, CAC, UTMs, and campaign-level ROI.

eCommerce and CRM integrations

IMAI lists native integrations with Shopify, Salesforce, HubSpot, Slack, and REST API access on Growth and above.

Enterprise workspaces

Enterprise plans can include influencer marketing, PR & media, UGC video ads, LLM visibility, and AI agents.

Best For

IMAI is best for in-house marketing teams, agencies, eCommerce brands, DTC companies, and performance marketers that want influencer discovery, creator analytics, outreach, campaign tracking, payments, and ROI measurement in one platform. It is especially relevant for teams that need large-scale creator discovery and measurable performance reporting rather than a simple marketplace.

Reviews

4.5/5.0 (G2)

Users commonly praise its creator search, filtering, and influencer evaluation tools, while some report cancellation, access, payment, and usability issues.

IMAI Standout Features

Natural-language AI creator search

IMAI’s biggest differentiator is its AI search experience. Instead of building searches only through filters, teams can describe the type of creator they need and use AI-assisted matching to narrow down relevant influencers faster.

Creator payouts built into the platform

IMAI stands out by combining discovery, campaign tracking, and creator payments. Local-currency payouts, tax handling, and payout management make it more useful for teams running cross-border influencer programs.

Large creator graph with nano and micro coverage

IMAI claims 400M+ indexed creators and coverage down to 1,000 followers, making it useful for brands that want to scale nano- and micro-influencer campaigns rather than focus only on larger creators.

IMAI Limitations

Limited plan depth on lower tiers

Starter is useful for discovery, but it has limits on creator analysis, email exports, unlocks, seats, and campaign management. Teams running multiple campaigns may need Growth or Enterprise quickly.

Support and cancellation concerns

Some users report frustration around support response times, access after cancellation, and payment-related communication. This makes it important to clarify cancellation terms before subscribing.

Occasional usability issues and bugs

Users mention bugs, workflow friction, and areas where the app could be easier to use. For teams that need a highly polished enterprise workflow, onboarding and internal testing are important before rollout.

Enterprise depth may require onboarding

IMAI has many modules, including influencer marketing, PR, UGC ads, LLM visibility, AI agents, and consumer intelligence. That breadth is powerful, but it may be more than smaller teams need and can require setup time.

Is IMAI Worth It?

Yes—IMAI is a strong option for brands and agencies that want an AI-driven influencer marketing platform with powerful creator discovery, campaign management, influencer payments, and ROI tracking in a single system. Its combination of AI-powered search, extensive creator database, social listening capabilities, and integrated payment infrastructure makes it particularly appealing for teams that prioritize efficiency and data-driven decision-making.

However, IMAI may not be the best fit for:

• Small businesses with limited influencer marketing budgets that only need basic creator discovery.
• Brands looking for highly transparent pricing and simple plan structures.
• Teams that require extensive native eCommerce workflows comparable to platforms built specifically for Shopify-driven influencer programs.
• Organizations that prioritize white-glove customer support and enterprise-level onboarding as a primary decision factor.

For companies that need more specialized functionality, several alternatives may provide a better fit:

• Influencer Hero – Best for brands looking for a highly scalable all-in-one influencer marketing platform with advanced CRM automation, AI-powered outreach, gifting, affiliate tracking, and strong eCommerce integrations.
• CreatorIQ – Better suited for large enterprise brands that need extensive governance, reporting, and global influencer program management.
• Afluencer – A strong choice for brands focused on discovering creators and managing partnerships through a marketplace-based approach.
• HypeAuditor – Best for teams that prioritize influencer vetting, audience quality analysis, fraud detection, and influencer authenticity checks.
• Aspire – Well suited for brands that want a large inbound creator marketplace, streamlined gifting workflows, and strong campaign automation features.

Overall, IMAI stands out as a versatile influencer marketing platform with strong AI capabilities and end-to-end campaign management. While it may not be the most affordable or transparent solution on the market, it offers a comprehensive feature set that can justify the investment for brands running influencer marketing as a core growth channel.

Final Thoughts

IMAI is a strong option for brands and agencies that want AI-powered influencer discovery, campaign management, creator payments, and ROI tracking in one platform. Its main strengths are automation, creator intelligence, and performance visibility, though some teams may find its pricing, support, or lower-tier limits restrictive. If IMAI is not the right fit for your team, we’ve also compiled a guide to the best IMAI Alternatives to help you compare other platforms.