Influencity Pricing Explained: Plans, Features & Review

Influencity is one of the most established influencer marketing platforms, offering tools for influencer discovery, outreach, campaign management, CRM, and performance reporting in a single solution. Its combination of a large creator database and end-to-end workflow tools has made it a popular choice among brands and agencies looking to scale influencer marketing programs efficiently.

However, with multiple plans, add-ons, and competing platforms on the market, understanding exactly what you get for the price is essential before making a decision.

In this guide, we'll break down Influencity's pricing, features, reviews, strengths, and limitations to help you determine whether it's the right fit for your influencer marketing strategy.

Influencity Pricing

Based on recent platform research, the Professional Plan is priced at approximately $3,816 per year. This plan includes 10,000 monthly search results, 150 profile unlocks, 1,200 outreach emails per month, 100+ segmentable influencer lists, 10 campaign boards, Shopify integration, exportable reports, and access for 3 users.

Influencity also offers a Business Plan, which is custom priced and designed for teams that need higher limits, more automation, and advanced workflow support. Business-level functionality may include tools such as AI-assisted outreach, larger campaign capacity, and expanded reporting or collaboration options.

There is also a Tracker Add-On, priced around $660/year for tracking 50 influencers, with custom pricing available for smaller or larger tracking needs. This add-on is useful for brands that want automated content tracking instead of manually adding post URLs and campaign metrics.

Free Trial

Influencity offers a 7-day free trial across its plans. This lets brands test the platform’s discovery, CRM, campaign management, and reporting tools before committing to a paid subscription.

Contract

Influencity offers monthly and annual plans, especially for teams using the full influencer marketing suite.

Influencity Overview

Influencity is an all-in-one influencer marketing platform built for brands and agencies that want to manage influencer campaigns from discovery to reporting in one system. The platform supports influencer search, profile analysis, creator relationship management, recruitment, outreach, campaign workflows, influencer gifting, payments, and performance measurement. Influencity describes its platform as a central hub for influencer marketing, social media management, and social listening.

Key Features

Influencer discovery

Influencity lets users search across a large global creator database using filters such as platform, audience demographics, engagement rate, location, niche, hashtags, keywords, and lookalike profiles. Its public-data approach means brands can find creators even if they have not opted into a marketplace.

Influencer analysis

Each profile includes performance and audience insights, including follower quality, engagement rate, audience demographics, audience affinity, and estimated campaign value. This helps teams evaluate whether a creator is actually a good fit before reaching out.

Influencer Relationship Management

The platform includes a CRM where teams can organize creators into lists, tag influencers by market or campaign type, segment creators, and track relationship history.

Campaign management

Influencity uses visual campaign boards that work similarly to a Kanban workflow. Teams can manage tasks, approvals, deadlines, deliverables, budgets, and campaign progress in one place.

Outreach tools

Users can send outreach emails, manage templates, create follow-up sequences, and monitor outreach performance such as opens, clicks, and replies. Replies go to the brand’s inbox rather than remaining fully inside the platform.

Recruitment pages

Brands can create branded application pages where influencers can apply to join campaigns. This is useful for inbound recruitment, ambassador programs, and creator casting.

Shopify integration

Influencity supports Shopify-based gifting and affiliate workflows, including discount codes, sales attribution, and influencer-level performance tracking.

Campaign reporting

Teams can build reports with campaign KPIs such as impressions, engagement, cost breakdowns, top-performing posts, sales performance, and creator-level results. Reports can be exported in formats such as PDF, Excel, and CSV.

Social listening and monitoring

Influencity also offers monitoring tools for tracking content, mentions, hashtags, campaigns, brand activity, and competitor conversations.

Best For

Influencity is best for mid-sized brands, agencies, eCommerce teams, and growing in-house marketing teams that want a structured influencer marketing workflow without jumping between spreadsheets, manual email outreach, and separate reporting tools.

It is especially useful for brands running multi-influencer campaigns, agencies managing several clients, and Shopify-based eCommerce companies that need influencer discovery, outreach, seeding, affiliate tracking, and reporting in one place.

Reviews

4.5/5.0 (G2)

Users commonly praise Influencity for its easy influencer search, useful filters, audience insights, and ability to organize creators by campaign or brand. Common complaints include filter resets, too many navigation steps, and occasional limitations with AI or search flexibility.

Influencity Standout Features

Public-data influencer discovery

Influencity does not rely only on creators opting into a marketplace. Any public creator profile that meets the platform’s criteria can appear in discovery, giving teams a broader search pool for niche campaigns.

Structured CRM and campaign boards

The combination of influencer lists, segmentation, tagging, and campaign boards makes Influencity strong for teams that need to organize multiple campaigns, countries, products, or client accounts.

Reporting plus manual and automated tracking

Influencity supports both manual campaign reporting and automated post tracking through its tracker add-on, giving teams flexibility depending on campaign size and budget.

Influencity Limitations

Automated tracking costs extra

The tracker is not always included by default, which means teams that need automated post monitoring may need to pay for an add-on.

No fully native inbox for negotiations

Outreach can be managed through the platform, but replies and follow-ups still rely heavily on the brand’s email workflow.

Limited eCommerce integrations

Shopify is supported, but brands using WooCommerce, Magento, or other commerce platforms may need workarounds.

Learning curve for filters and navigation

The platform has many tools and filters, which is powerful for advanced users but can feel overwhelming when setting up searches or moving between sections.

Not a managed influencer marketplace

Influencity helps brands find, analyze, contact, and manage influencers, but it does not replace the work of negotiating, briefing, and managing creators directly.

No native UGC licensing or ad whitelisting workflow

Brands that need formal content usage rights, paid amplification permissions, or whitelisting may need to handle those terms through separate contracts.

Is Influencity Worth It?

Influencity is a strong choice for brands and agencies looking for a well-rounded influencer marketing platform that combines discovery, outreach, CRM, campaign management, and reporting in a single system. Its biggest advantage is the ability to discover influencers using public data rather than relying solely on opt-in creators, giving users access to a much broader pool of potential partners. Combined with its campaign workflows, influencer CRM, and Shopify integration, it offers excellent value for teams running influencer programs at scale.

However, Influencity may not be the ideal solution for every business. Companies looking for built-in creator payments, advanced affiliate management, native UGC rights management, or extensive eCommerce integrations beyond Shopify may find some limitations. Similarly, teams that want fully automated campaign tracking should be aware that Influencity's tracker functionality comes as an additional cost. Larger enterprise organizations may also require deeper integrations and workflow automation than Influencity currently provides.

For businesses that need capabilities beyond Influencity's core strengths, several alternatives may be a better fit:

• Influencer Hero – Best for brands that want advanced CRM automation, AI-powered outreach, gifting, affiliate management, creator payments, and multi-platform eCommerce integrations in a single platform.
• GRIN – Strong option for established DTC and eCommerce brands focused heavily on product seeding, affiliate programs, and creator relationship management.
• CreatorIQ – Better suited for enterprise organizations that require large-scale influencer operations, advanced governance, and direct platform API integrations.
• Aspire – Ideal for brands that value a large creator marketplace, strong workflow automation, and first-party social platform data.
• Afluencer – Well-suited for brands seeking a simple platform that connects them with influencers across Instagram, TikTok, YouTube, and other channels.

Overall, Influencity delivers a solid balance of functionality, usability, and pricing. For brands seeking a comprehensive influencer marketing platform without enterprise-level costs, it remains one of the strongest options in its category.

Final Thoughts

Influencity is a well-rounded influencer marketing platform that combines creator discovery, outreach, CRM, campaign management, and campaign reporting into a single solution. While it may lack some advanced enterprise features, broader eCommerce integrations, and built-in creator payment capabilities offered by certain competitors, it delivers strong value for teams seeking an affordable all-in-one platform.

If Influencity doesn't fully match your needs, we've also compiled a detailed guide to the best Influencity Alternatives, covering platforms that may be a better fit for enterprise brands, DTC companies, agencies, or businesses looking for more advanced automation and creator management features.