Modash Pricing Explained: Plans, Features & Review

Modash has become one of the most recognized influencer marketing platforms for brands and agencies looking to discover creators, manage campaigns, and track influencer-driven revenue. Known for its extensive creator database and strong Shopify integration, the platform is particularly popular among eCommerce businesses running affiliate and gifting campaigns. However, understanding Modash's pricing structure, plan limitations, and feature set is essential before making an investment.

In this guide, we'll break down Modash pricing, explore its key features, analyze user reviews, and help you determine whether it's the right influencer marketing platform for your business.

Modash Pricing

Modash uses a tiered subscription model with pricing based primarily on usage limits (profile analyses, email unlocks, tracked creators, and team seats). All plans include access to Modash's influencer discovery database, outreach tools, CRM, campaign tracking, analytics, and Shopify integration.

Essentials

Starting at $199/month (billed annually) or $299/month (monthly billing)

Includes:

• 2 team members
• 300 profile analyses per month
• 150 creator email unlocks per month
• Track up to 100 creators
• Access to 350M+ creator profiles
• Influencer CRM
• Creator discovery tools
• Campaign tracking
• Gmail and Outlook integration
• Shopify integration for gifting and affiliate tracking
• Unlimited content collection
• Dedicated customer support

Performance

Starting at $499/month (billed annually) or $599/month (monthly billing)

Includes everything in Essentials, plus:

• 5 team members
• 800 profile analyses per month
• 400 creator email unlocks per month
• Track up to 250 creators
• Higher usage limits for scaling campaigns
• Enhanced campaign management capabilities
• Affiliate and payment workflows
• Expanded outreach capacity

Enterprise

Custom pricing (starting around $14,700/year)

Includes:

• Custom team seats
• Custom creator tracking limits
• Higher profile and email allowances
• Dedicated account management
• Priority support
• SSO and advanced security
• Custom reporting
• Enterprise onboarding and implementation support

Additional Products

Modash also offers separate API products for companies building custom influencer marketing solutions:

• Discovery API
• Raw Data API

Free Trial

Yes. Modash offers a 14-day free trial with no credit card required, allowing brands to test influencer discovery, creator analysis, outreach capabilities, and campaign workflows before committing to a paid plan.

Contract

Modash offers both monthly and annual billing options.

• Monthly plans: Higher monthly cost but can typically be cancelled without long-term commitment.
• Annual plans: Discounted pricing with savings of up to 33% compared to monthly billing.
• Enterprise agreements are generally customized based on usage requirements and team size.

Modash Overview

Modash is an influencer marketing platform designed to help brands and agencies discover creators, manage influencer relationships, automate outreach, track campaign performance, and measure revenue generated through influencer partnerships. Unlike many influencer databases that rely on creator opt-ins, Modash indexes public creator profiles across Instagram, TikTok, and YouTube, giving users access to one of the largest influencer databases in the industry. The platform is particularly popular among eCommerce brands because of its native Shopify integration, affiliate tracking capabilities, gifting workflows, and strong creator discovery engine.

Key Features

Influencer Discovery Database

Access over 350 million creator profiles across Instagram, TikTok, and YouTube. Modash uses public data rather than opt-in influencers, allowing brands to discover creators that may not appear in competing platforms.

Advanced Search Filters

Narrow down creators using filters such as audience location, age, gender, language, engagement rate, follower count, niche, hashtags, keywords, and audience demographics to find highly relevant influencers.

AI-Powered Creator Search

Describe your ideal influencer in natural language or upload an image, and Modash will identify creators with similar content styles, aesthetics, and audiences. This helps brands discover influencers beyond traditional keyword searches.

Lookalike Influencer Discovery

Enter a creator profile and instantly find similar influencers based on audience characteristics, engagement patterns, and content style, making it easier to scale successful campaigns.

Audience Quality Analysis

Evaluate influencers using detailed audience insights, including fake follower detection, audience demographics, engagement benchmarks, and follower authenticity metrics before starting collaborations.

Influencer CRM

Manage influencer relationships from one dashboard by organizing creators, tracking conversations, updating campaign statuses, and storing partnership history.

Email Outreach & Automation

Send personalized outreach campaigns directly through Modash using email templates, bulk outreach functionality, and Gmail or Outlook integrations.

Campaign Tracking & Analytics

Monitor campaign performance in real time with metrics such as impressions, reach, engagement, content performance, discount code usage, and affiliate revenue.

Shopify Integration

Automate product gifting, create discount codes, track affiliate sales, and attribute revenue directly to influencer campaigns through Modash's native Shopify integration.

Affiliate Management

Create commission-based influencer programs, monitor sales performance, assign commission structures, and automate payouts from within the platform.

Content Collection

Automatically gather influencer-generated content from active campaigns, making it easier to review campaign assets and track creator deliverables.

Influencer Payments

Manage affiliate commissions and automate creator payouts through Modash, reducing the administrative workload associated with influencer partnerships.

Best For

Modash is particularly well-suited for:

• DTC and eCommerce brands
• Shopify-based businesses
• Consumer product companies
• Beauty and cosmetics brands
• Fashion and apparel brands
• Agencies managing influencer campaigns for multiple clients
• Brands running gifting and affiliate-based influencer programs
• Teams focused on creator discovery and scalable outreach

It is especially effective for brands that want strong creator discovery, influencer vetting, affiliate tracking, and Shopify-based revenue attribution in a single platform.

Reviews

4.9/5.0 (G2)

Users praise Modash for its large creator database, accurate audience insights, easy-to-use interface, strong Shopify integration, and efficient influencer discovery tools. Common drawbacks include limited integrations outside Shopify, the lack of creator licensing and whitelisting features, and pricing that can become expensive as teams require more advanced functionality.

Modash Standout Features

AI-Powered Creator Discovery by Image or Description

Instead of relying solely on keywords and filters, marketers can upload an image or describe a creator aesthetic such as "minimalist skincare creator" or "Japandi home influencer." Modash then surfaces creators with similar content styles and visual themes. This dramatically speeds up creator discovery and helps uncover creators competitors may miss.

Find Your Fans

Modash can identify influencers who already follow or engage with your brand. This helps brands prioritize creators with genuine affinity toward their products, often leading to higher response rates, stronger content quality, and better campaign performance.

Public Creator Database of 350M+ Profiles

Unlike many platforms that depend on opt-in influencer networks, Modash indexes public social profiles. This gives marketers access to a significantly larger pool of creators and often uncovers niche influencers that would otherwise be difficult to find.

Modash Limitations

Limited eCommerce Integrations

While Shopify integration is excellent, brands using WooCommerce, Magento, BigCommerce, or custom commerce platforms may find integration options restrictive and require manual workarounds.

No Built-In UGC Rights Management

Content licensing, usage rights, and creator permissions must be managed manually through contracts. Teams needing robust UGC rights workflows may require additional tools.

Limited Paid Social Amplification Features

The platform does not offer native creator whitelisting or paid ad boosting capabilities. Brands running large-scale influencer advertising programs often need additional software for these workflows.

Usage Limits Can Become Restrictive

Lower-tier plans limit profile analyses, email unlocks, and tracked creators. Growing brands often find themselves upgrading sooner than expected as campaigns scale.

Primarily Focused on Instagram, TikTok, and YouTube

While Modash excels on these platforms, brands seeking deeper support for Pinterest, LinkedIn, Twitch, blogs, or emerging channels may find platform coverage less comprehensive than some enterprise competitors.

Enterprise Features Require Significant Investment

Advanced reporting, customization, and large-scale creator management often require upgrading to higher-priced plans, which can be difficult to justify for smaller influencer programs.

Is Modash Worth It?

Yes, Modash is one of the strongest influencer marketing platforms for brands that prioritize influencer discovery, outreach, affiliate marketing, and Shopify-driven campaigns. Its massive database of 350M+ creator profiles, AI-powered discovery tools, strong audience analytics, and intuitive workflow make it particularly attractive for eCommerce brands looking to scale influencer programs efficiently.

However, Modash isn't perfect. Brands using WooCommerce, Magento, BigCommerce, or other eCommerce platforms may find its Shopify-first approach limiting. It also lacks built-in UGC rights management, influencer whitelisting, paid social amplification tools, and support for a broader range of social platforms beyond Instagram, TikTok, and YouTube. Larger enterprises with complex workflows may require more advanced reporting, creator licensing, or social listening capabilities than Modash currently offers.

Modash may not be ideal for:

• Enterprise organizations needing advanced governance, approvals, and custom reporting.
• Brands heavily focused on creator licensing, UGC rights management, or influencer whitelisting.
• Businesses that don't use Shopify and require deeper eCommerce integrations.
• Teams looking for extensive social listening or competitive intelligence features.

If Modash's limitations are a concern, the following alternatives may be a better fit depending on your requirements:

• Influencer Hero – Best for brands looking for a highly automated influencer CRM, multi-platform support, advanced outreach workflows, WooCommerce integration, and strong campaign management capabilities.
• Afluencer – Best for brands and creators looking for an affordable influencer marketplace with built-in collaboration and campaign management tools.
• Aspire – Ideal for brands that want a large creator marketplace, application pages, and stronger workflow automation throughout the campaign lifecycle.
• Traackr – Best for data-driven teams focused on influencer ROI measurement, benchmarking, budget optimization, and performance analytics.
• Influencity – A cost-effective alternative for brands seeking a complete end-to-end influencer marketing platform with strong CRM and campaign management functionality.

Final Thoughts

Modash has established itself as one of the leading influencer marketing platforms for brands that prioritize creator discovery, outreach, affiliate marketing, and Shopify-powered campaign tracking. However, businesses that need broader eCommerce integrations, advanced creator licensing tools, enterprise-level reporting, or paid social amplification features may find other platforms better suited to their needs.

If Modash doesn't fully align with your requirements, we've also compiled a comprehensive guide to the best Modash Alternatives to help you find the right influencer marketing platform for your business.