Kitly Pricing Explained: Plans, Features & Review
Kitly pricing is built for creators and talent managers rather than brands, which is the first thing marketers should understand before comparing it with other influencer marketing tools. Kitly is an Australian platform that helps creators build live media kits, share post-campaign reports and send invoices, while its separate Kitly Business product gives talent agencies discovery, relationship management and reporting tools. Its low creator plans and official API data make it popular with managed talent in Australia and beyond, but brands looking to run outreach, gifting or affiliate programs will find it covers only part of the job. In this article, we break down Kitly pricing, key features, reviews, limitations, and the best Kitly alternatives to consider.
Kitly Pricing
Kitly offers three creator plans and a separate subscription for agencies and brands. The Free plan costs nothing and includes one linked social account, a basic media kit, invoicing, a campaign and deliverables manager and a listing in the Kitly Creator Network. The Starter plan costs $89 a year and adds a second account, a premium media kit, a higher-priority network listing, weekly performance reports and live post-campaign reports. The Premium plan costs $190 a year and includes everything in Starter with unlimited linked accounts. Kitly lists the monthly options at around $9 and $19 a month. Kitly Business, the product for talent agents, brands and marketers, is sold through a demo, with tiered subscriptions starting from $99 a month. All prices are in US dollars, and payments sent through Kitly invoices are subject to standard card processing fees.
Free Trial
Creators do not need a trial, because the Free plan lets them link an account, build a media kit and send invoices at no cost. Kitly Business includes a free seven-day trial, which gives talent agencies and brands time to test discovery, reporting and roster management before choosing a tier.
Contract
Creator plans can be paid monthly or annually, and the annual option is the cheaper choice at $89 or $190 a year. Kitly Business is sold as a tiered subscription after a demo, so agencies should confirm the billing period, the number of users and any limits on creators or reports when they receive a quote.
Kitly Overview
Kitly is a creator business platform developed by Q83 Technology, a company based in Sydney, Australia, that raised $3.2 million in 2022 when it launched the Kitly Creator Network. The creator app brings together media kits, campaign management, invoicing and performance reports, with data pulled from official Instagram, Facebook, TikTok and YouTube APIs. Kitly says it is trusted by more than 17,000 independent and managed creators, and talent agencies such as Ministry of Talent, One Management and Day Management use its tools. Kitly Business extends the product for agents, brands and marketers with discovery of more than 300 million creators, a customizable relationship manager, contract tools and predictive analytics. The company is also an industry partner of the Australian Influencer Marketing Council.
Key Features
Live Media Kits
Creators can build media kits with videos, links, rates and galleries that update automatically with fresh insights, and the same page can be used as a link in bio.
Post-Campaign Reports
Kitly produces live reports with reach, impressions, engagement, saves and plays, including Instagram Stories, and the reports stay up to date after they are shared with brands.
Campaign and Deliverables Manager
A calendar-based campaign manager helps creators and talent managers track briefs, deadlines and deliverables in one place.
Invoicing and Accounting Sync
Creators can send invoices from Kitly and reconcile them with Xero, MYOB and QuickBooks, which reduces admin for independent creators and agencies.
Weekly Performance Reports
Paid plans include weekly reports with benchmarking, so creators can show how their accounts are growing over time.
Kitly Creator Network
Creators who authenticate their accounts can join an opt-in network that brands and agencies can browse, which helps verified creators get discovered.
Kitly Business Discovery
The business product lets agencies and brands search more than 300 million creators using first-party data, including Instagram Stories performance.
Relationship Management and Contracts
Kitly Business includes a customizable creator relationship manager, profile and contract management, bespoke landing pages and tools for briefing and sharing campaigns.
Account Performance Audit Reports
Agencies can generate audit reports on creator accounts, which helps them present talent to brands with clear performance data.
Best For
Kitly is best for creators, talent managers and talent agencies that want to present rosters professionally, share verified performance data and handle invoicing without extra tools. Independent creators benefit from the Free and low-cost plans, while agencies in Australia, the UK and North America can use Kitly Business to manage talent and report to brands. It is less suitable for brands and eCommerce teams that need outbound influencer outreach, product seeding, affiliate tracking or creator payouts, since those workflows sit outside the product.
Kitly Reviews
3.0/5.0 (Apple App Store, 2 ratings)
Kitly has very little independent review data. The iOS app has only two ratings, Kitly Business has a G2 profile with no reviews, and there is no Trustpilot page. Users and industry reviewers often praise the official API data, live media kits and professional reports, while some mention registration issues in the app and a setup process that takes time to learn. Because the sample is so small, agencies and brands should test the platform directly before relying on it.
Kitly Standout Features
Reports Built on Official API Data
Kitly pulls metrics directly from platform APIs, including Instagram Stories, so brands receive verified numbers rather than screenshots sent by creators.
Media Kits That Update Themselves
A creator's media kit refreshes as new insights arrive, which saves time and keeps rate cards and audience data current for every pitch.
Accounting Integrations for Creators
Direct reconciliation with Xero, MYOB and QuickBooks is unusual in influencer software and helps creators and agencies keep their finances organized.
Kitly Limitations
Built for Creators, Not Brand Programs
Kitly focuses on the creator and talent side, so brands do not get outreach automation, product gifting or campaign workflows designed for managing many creators at once.
No Affiliate Tracking or eCommerce Integration
There is no Shopify or WooCommerce integration, no discount codes and no affiliate link tracking, which makes it hard to connect creator content with sales.
Very Few Independent Reviews
With only two app store ratings and no reviews on G2 or Trustpilot, there is little outside evidence about reliability or support quality.
Additional Payment Fees
Invoice payments carry card processing fees, and some sources report an extra platform fee on top, which reduces what creators receive from each payment.
Is Kitly Worth It?
Kitly is worth it for creators and talent agencies that want polished media kits, verified reports and simple invoicing at a low price, and its Free and annual plans make it easy to start. Kitly Business adds discovery and roster management for agencies that present talent to brands. It may not fit brands and eCommerce teams that need to recruit creators at scale, send products, track affiliate sales and pay large numbers of creators. These alternatives are better suited to brand-led programs:
- Influencer Hero: An all-in-one influencer marketing platform with 450M+ creators across Instagram, TikTok and YouTube, fraud detection, outreach automation, CRM, gifting, affiliate tracking and automated campaign reporting.
- Afluencer: A creator marketplace where brands post collabs and use AI matching to shortlist the creators who apply.
- GRIN: A creator management platform for eCommerce brands, with Shopify integration, product seeding, content collection and affiliate tracking.
- Captiv8: An enterprise influencer marketing platform offering creator discovery, social commerce tools and paid amplification for large brands and agencies.
- Social Cat: A curated creator marketplace for small brands, with vetted creators, fast applications and content usage rights included in every collaboration.
Final Thoughts
Kitly pricing is friendly to creators, with a Free plan, annual plans from $89 a year and a separate Kitly Business subscription from $99 a month for agencies. Its strengths are live media kits, reports built on official API data and invoicing that connects to common accounting tools. Brands should keep in mind that it was designed mainly for creators and talent managers, so outreach, gifting, affiliate tracking and creator payouts need another platform. For teams that manage the whole program themselves, our guide to CRM and campaign management tools and the wider list of Kitly alternatives are good places to continue.
