UpPromote Pricing Explained: Plans, Features & Review
UpPromote is one of the most popular affiliate apps on Shopify, and UpPromote pricing is a big reason why, since merchants can start for free and move to paid plans from $29.99 a month. The Vietnam-based app helps stores run affiliate, referral and influencer programs with commission rules, coupon codes, a partner marketplace and automated payouts, and it holds one of the highest ratings in the Shopify App Store. Its percentage fee on referral sales and its Shopify-only focus, however, can make it less suitable for brands that want deeper influencer discovery, outreach and multi-platform eCommerce support as they grow. In this article, we break down UpPromote pricing, key features, reviews, limitations, and the best UpPromote alternatives to consider.
UpPromote Pricing
UpPromote offers four plans, and every paid plan adds a small fee on referral sales. The Free plan costs nothing and supports one affiliate program with up to $3,000 in referral sales reviewed each month. Growth costs $29.99 a month and adds unlimited programs, customer referrals, a marketplace listing and 300 referral reviews a month, with a 2% fee on referral sales. Professional, the most popular plan, costs $89.99 a month with a 1.5% fee and adds unlimited coupon codes, anti-leak discounts, PayPal auto-payments, multi-level marketing and API access. Enterprise costs $199.99 a month with a 1% fee and adds unlimited referral reviews, multi-store sync, unlimited staff accounts and custom development. Annual billing saves about 17%, and the Creator Discovery add-on for finding influencers starts at $39 a month.
Free Trial
Every paid UpPromote plan comes with a 14-day free trial, and the Free plan can be used for as long as a store likes. This makes it easy to set up a first affiliate program, test tracking and invite a few partners before paying anything. UpPromote also offers a full refund within two days of a charge.
Contract
UpPromote plans are billed monthly or annually through Shopify, with no long-term lock-in. Merchants can cancel at any time, and those who cancel an annual plan early receive a prorated refund. Because paid plans include a percentage fee on referral sales, merchants should estimate their expected affiliate revenue when choosing between Growth, Professional and Enterprise.
UpPromote Overview
UpPromote is an affiliate, referral and influencer marketing app built for Shopify stores, launched in 2019 and developed in Hanoi, Vietnam, originally by the Shopify app company Secomapp. It helps merchants recruit affiliates and influencers, give each partner a tracking link or coupon code, set commission rules and pay partners automatically. The company reports more than 250,000 customers, including over 3,500 Shopify Plus stores, and says it has tracked more than $2 billion in partner sales and $110 million in paid commissions. Brands such as CrossFit, OBAGI, Holbrook and DFYNE use it, and the app carries the Built for Shopify badge. In recent updates, UpPromote added an AI setup assistant and a Creator Discovery add-on that searches more than 380 million creators on Instagram, TikTok and YouTube.
Key Features
Multiple Affiliate Programs
Merchants can run several affiliate programs at the same time, each with its own commission rules and signup page, which helps separate influencers, customers and partners.
Flexible Commission Structures
Commissions can be fixed, tiered or lifetime, and automatic tier rules can move partners to higher rates when they reach sales goals.
Coupon Codes and Anti-Leak Discounts
UpPromote can create unique discount codes for each affiliate, and higher plans protect margins with anti-leak discounts that limit code misuse.
Referral Link Tracking
Tracking links work with Facebook Pixel and Google Analytics, and postback URLs and an API support more advanced setups.
Customer Referral Program
Stores can turn customers into referrers, rewarding them for bringing friends to the brand.
UpPromote Affiliate Marketplace
Merchants can list their program in UpPromote's marketplace so affiliates and creators can find it and apply.
Creator Discovery Add-On
For an extra fee, brands can search more than 380 million creators on Instagram, TikTok and YouTube to find new influencer partners.
Automated Payouts
Partners can be paid through PayPal, bank transfer, check or store credit, with automatic PayPal payments on the Professional plan and above.
Gifts, Bonuses and Product Samples
Brands can reward affiliates with bonuses and send sample products to creators to support their content.
Fraud Detection and Analytics
Built-in fraud checks and dashboards show clicks, sales and order values for every partner.
Best For
UpPromote is best for Shopify merchants that want an affordable, easy way to launch affiliate, referral and influencer programs. It suits small and mid-sized stores that already know some of their partners and want reliable tracking, coupon codes and payouts, as well as growing Shopify Plus brands that need multi-store support. It is less suitable for brands that sell on WooCommerce or custom stores, or for teams that need advanced influencer discovery, outreach sequences and relationship management at scale.
UpPromote Reviews
4.9/5.0 (Shopify App Store)
UpPromote has one of the strongest review records among Shopify affiliate apps, with a 4.9 rating from more than 3,800 Shopify reviews and high scores on Capterra, G2 and Trustpilot. Merchants praise the quick setup, reliable tracking, fair entry pricing and very responsive support team. The most common criticisms involve the percentage fee on referral sales, features locked behind higher plans, limited customization of signup pages and affiliate portals, and settings that can take time to find.
UpPromote Standout Features
AI Setup Assistant
An AI assistant recommends commission rates and program settings based on data from tens of thousands of affiliate programs, which helps new merchants launch faster.
Creator Discovery Add-On
The add-on brings creator search into an affiliate app, giving merchants a way to find new influencers without leaving UpPromote.
Built for Shopify
Deep Shopify integration, the Built for Shopify badge and support for Shopify Plus features make setup simple for Shopify-based brands.
UpPromote Limitations
Percentage Fees on Referral Sales
Paid plans charge 1% to 2% of referral sales in addition to the monthly price, so costs increase as an affiliate program grows.
Shopify Only
UpPromote works only with Shopify, which rules it out for brands on WooCommerce, custom platforms or multiple store systems.
Limited Influencer Outreach and Vetting
There are no automated outreach sequences or detailed audience checks in the core product, and creator search requires a paid add-on.
Key Features Locked to Higher Plans
Unlimited coupons, anti-leak discounts, API access and PayPal auto-pay start on the Professional plan, which pushes growing brands toward higher tiers.
Is UpPromote Worth It?
UpPromote is worth it for Shopify merchants that want to start an affiliate or referral program quickly, with a free plan, low entry prices, excellent reviews and dependable tracking. It is especially good value for stores with a manageable number of partners. It may not fit brands that sell outside Shopify, programs with high affiliate revenue where percentage fees add up, or teams that need full influencer discovery, outreach and CRM tools. These alternatives are worth comparing:
- Influencer Hero: An all-in-one influencer marketing platform with 450M+ creators on Instagram, TikTok and YouTube, influencer outreach automation, gifting, affiliate tracking and payouts for Shopify, WooCommerce and custom stores.
- Afluencer: A creator marketplace where influencers apply to brand collabs, useful for recruiting affiliate-minded creators without cold outreach.
- Social Snowball: An affiliate and referral platform for DTC brands, known for single-use codes and automated payouts to customers and creators.
- Refersion: An affiliate tracking and payout platform with first-party tracking and integrations for several eCommerce platforms.
- Influencity: An influencer marketing platform with detailed audience analytics, outreach automation, campaign workflows and local-currency creator payments.
Final Thoughts
UpPromote pricing makes affiliate marketing accessible for Shopify stores, with a free plan, paid tiers from $29.99 a month and one of the best review records in the Shopify App Store. For merchants that want tracking, coupon codes and payouts without a big investment, it is a strong starting point. As programs grow, the percentage fee, Shopify-only setup and light influencer tools become more important, and brands that want to recruit, manage and pay creators at scale should compare UpPromote alternatives built for full influencer programs.
